Ascentia Holdings Inc. (headquartered in Kobe, Japan; Akira Tsuchiya, President & CEO) has been developing overseas franchises for Japanese food service and restaurant companies aiming for the global market in 19 countries around the world, starting with Singapore in 2010 and extending to Asia, Oceania, the Middle East and North America.
In a post-Corona world, a new way of life (the “new normal”), Japanese companies need to shift their overseas strategies away from the traditional overseas expansion of people, goods and money directly to overseas markets and towards a strategy that focuses on knowledge and know-how, according to the report.
The “Business Design Firm” service will be launched on July 1 to help Japanese companies make concrete proposals and support for their own intellectual property and knowledge industrialization.
When we talk about IP/knowledge industrialization, we tend to talk about “patents,” but we don’t necessarily need them.
We believe the key is to get foreign companies willing to pay for intellectual property.
It is true that patents are a legal guard, but they do not convert to money when they are obtained.
In our activities, even if there are no patents, we legally agree to pay a franchise fee or royalty for our intellectual property through a “franchise agreement”, so we can convert our intellectual property into money. When it comes to intellectual property, we believe it is more reliable to sign a contract with a franchise company than to obtain a patent.
Traditionally, Japanese companies have not been able to expand their business overseas.
The Japanese side directly manages the country with its own capital and human resources
The preferred method of doing so was
The Business Design Firm will offer
Capital, human resources and management of partner companies
This is a method of promoting business through the use of the following.
By doing so, we are able to control migration, which allows us to respond to the new normal and fundamentally solve many of the issues that have been raised in the past when expanding overseas.
If you look at the global strategy of the United States, you will see that the odds of success are higher for local companies to use the excellent know-how from overseas to do business in their own country.
McDonald’s, Starbucks, and Disneyland are all run by Japanese companies under intellectual property contracts (franchises and licenses), and they are very successful by using American know-how with the capital, human resources, and management of Japanese companies.
The background of this service is to implement the same thing in the overseas expansion of Japanese companies.
Franchising is not only for companies that have already been franchised in Japan. We also have experience in supporting companies that are expanding overseas for the first time.
For example, the earthenware miso ramen company Takesan has established Miso Noodle (Obuse, Nagano Prefecture, Representative: Tetsuaki Takeda) as a joint venture between a ramen venture company and a design company that has been in business for over 230 years. We have developed a vegan miso ramen that does not contain any animal products and does not use chemical seasonings, and is completely vegan. The first store opened in August and has become very popular, and there are plans for a second store.
The Business Design Firm service is a service that transforms a Japanese company’s business model into a knowledge-based business model based on Ascentia Holdings’ extensive know-how.
Based on our experience in franchising companies from various industries and industries, we organize know-how with overseas franchising in mind from the strategic planning stage.
Ascentia Holdings already has franchisees in 19 countries around the world, so there are a number of local franchised companies around the world. It is an important step to approach those companies with businesses that are still in the planning stage and see how they respond.
Diagnosis is free.
The diagnosis begins with a zoom interview.
The actual service also depends on the nature of the business to be intellectualized, but basically the cost is about the cost of one person’s labor.