Miss Esthe (the Power Tree)

Miss Esthe (the Power Tree)

Beauty business that Japanese cosmetic manufacturer has created

Characteristics of the customer’s point of view

  • “Aesthetic salon that was created by a make-up manufacturer who takes pride in their organic products.”
  • “Use of special beauty products that are made for each age groups (divided in 5 years gap in between) from results obtained by skin analysis.”
  • “Body treatment using a patent tool called the Power Tree that has won the Innovation Award for excellent treatment technology, and received great attentions from all over the world at the 43rd Nouvelle Aesthetic World Conference of the beauty industry held in Paris, France in 2013.”
  • “Power Tree can give you an instant and visible results in both body and facial shape-up.”

Characteristics of the business

  • Know-hows that enables you to train staff with no previous experience to a therapist in a short period of time
  • Unique sales methods will enable you to collect customers without using advertising costs
  • There are many cases that a customer become a fan of the company and start working for them. In Japan, 70% of 1000 staffs in 120 stores used to be the customers, so you don’t need to worry about staffing
  • The skin analysis machine will pinpoint the before & after clearly
  • Thorough skin analysis can give a clear treatment guidance
  • By using the Body Tree, you can achieve a high level of customer satisfaction from the body treatment, as well as running business with little burden on the staff
  • Having the salon-special tools such as the Skin Analyzer and Body Tree makes it difficult for employees to move to other salons and take the clients with them
  • Body treatment using a patented tool called Body Tree that received an innovation award for outstanding treatment technology at the 43rd Nouvelle Aesthetic World Conference in Paris in 2013
  • You can see an instant shape-up effect on your body or face after the Body Tree treatment


Investment information

  • Initial Investment: from USD300,000
  • Japan-made equipment required: Skin Analyzer and various aesthetic machines
  • Number of managers required: min.1
  • Number of staff required: min.6