Category Archives: News

Commitment for TOKYO NUTRITION FOR GROWTH SUMMIT 2021

Assentia Holdings has made a commitment to eradicate poverty through micro-franchising.   Assentia Holdings,Inc. and Taiyo Yuka Co., Ltd. (President: Taihei Ishida, Head Office: Itabashi-ku, Tokyo), announced the “Nutrition Commitment,” a set of specific goals for improving nutrition, on the occasion of the Tokyo Nutrition Summit 2021 to be held on December 7-8, 2021 (hosted by the Japanese government), and registered it on the Commitment Registration Site ( Global Nutrition Report). Based on our philosophy of “solving social issues through business,” we have formulated the “Nutrition Commitment” with the goal of creating food and jobs in Africa and other countries where poverty and hunger are challenges by establishing a micro franchise … Continue reading

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Speech at the FAO Seminar

On December 7-8, 2021, the “Tokyo Nutrition Summit” (an international conference on food issues hosted by the host country of the Olympic Games. As part of FAO’s (Food and Agriculture Organization of the United Nations) activities for the “Tokyo Nutrition Summit” a discussion event was held online on November 18, 2010, with the theme of using technologies and ideas from the Japanese private sector for measures to improve nutrition around the world. The event was attended by local governments, universities, and private companies from Kenya, Ghana, and Vietnam in Africa to discuss how to use the technologies and know-how of Japanese private companies to improve nutrition in these countries. In … Continue reading

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International Day for the Eradication of Poverty

Eradicating Poverty through Franchising This is a commitment that we have made and will make. Throughout our lives, we have created a lot of jobs through our franchise business. In the 1990s, for example, we had to hire and train 70 to 80 new employees and part-timers to open one St. Mark’s bakery restaurant. In the 1990’s, for example, to open one St. Mark’s bakery restaurant, you had to hire and train 70-80 new employees and part-timers. Franchising has the great power of creating jobs. We are expanding our franchise overseas, mainly in ASEAN. In the summer of 2019, we participated in TICAD7 (Tokyo International Conference on African Development) and … Continue reading

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Collaboration with ABE Initiative alumni has begun!

Our franchise in Africa is about to start. There are people in many African countries who have studied in Japan through the ABE Initiative run by the Japanese government. Utilizing this network, we will develop a franchise business to solve the food problem that has emerged at COVID19. This is a new franchise for the agricultural sector. This requires no IT, no chemical fertilizers, and of course no pesticides. By expanding these businesses to other African countries, we will be able to clear the food problem and bring health and peace to the farmers.

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Monthly online franchise show

How will we live in the world after the effects of COVID 19 are gone? Isn’t this your primary concern? I suggest that we get one hint from Japan. Do you know? Japan has not been affected much by COVID19. Because it is an island nation? Because we don’t shake hands or hug? Because we like masks to begin with? Actually, the secret is in the “food”. Japanese food. It has been known for a long time that Japanese food is good for your health. However, there is now a study showing that Japanese food is effective against COVID19. Therefore, the Japanese government has started to focus on expanding the … Continue reading

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The franchise show in Osaka JAPAN

The franchise show in Osaka was postponed to October for COVID19. October 28-29, 2021 INTEX OSAKA Nikkei will hold its franchise show in Osaka in 2021, after holding it in Tokyo for about 40 years. The show was originally scheduled to be held in June, but was postponed to October due to the Japanese government’s policy toward COVID 19. Many new types of franchises are participating in the Osaka event. If there is a franchise you are interested in, we can set up an online meeting. Please contact us. All Exhibitor List A Booth No. A&B FC38 ASCOTECHNICA FC92 ATOM-DENKI FC06 B Booth No. BENRY FC08 BKYUGRUME KENKYUZYO FC45 BRANDOFF At … Continue reading

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New brand “Chinchikurin”, Big hit in LA already!

Big hit in LA already! CHINCHIKURIN, Okonomiyaki Hiroshima-style Okonomiyaki is another delicious way of eating noodles that is very popular in Japan. That tasty meal is cooked on a hot table (teppan) and eaten with a spatula (hera). The farandole of ingredients gives this meal a richness in taste and texture completely different to Ramen (Japanese noodle soup). More information >>CHINCHIKURIN

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New brand: TSUKE-MEN “FUUNMARU”

A great alternative to the ramen with a thick broth dipping soup! Tsukemen is a noodle dish from Japan. Unlike ramen, the soup is separated from the noodles and the toppings. So, you have to dip the lukewarm noodles into the piping hot soup before eating them. The soup will warm the noodles and bring the flavor level up. The result is at ideal temperature to be easily eaten. Perfect for people that like their noodles firm! >>more information 

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the best Japanese food that you could be delivered!

An innovative delivery system that brings you the best Japanese food that you could be delivered! more information

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2021 Exhibitor List, Japan International Franchise Show

The Franchise Show in Japan, which could not be held last year due to COVID19, will be held this year. Unfortunately, however, there are entry restrictions in Japan. If you are interested in franchising in Japan, please contact me. I will gather information on your behalf and deliver it to you. Link to main web site. All Exhibitor List 1 Booth No. 100HOURS CURRY EXPRESS FC3044 A Booth No. ADD GROUP FC4092 ADR FC3041 AISAPO FC4033 ALL HEARTS COMPANY ANTIQUE is the main brand of the All Hearts Company’s bakery business, and is famous for products such as chocolate ring and cheese France.We have strengths in product development, factories that … Continue reading

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