Company Profile


Corporate name AssentiaHoldings, Inc.
(In Japanese: 株式会社アセンティア・ホールディングス)
Established Established on August 29, 2006
Description of main businesses – Franchisor support services.
– Franchisee support services.
– Food and restaurant business support services.
– CRA (Cost Reduction Analysis), cost optimization service.
– Seminars, lectures, etc.
Headquarter & TOKYO office
Koyochonaka 6-9 KFM building 8F, Higashinada-ku Kobe-shi Hyogo-ken 658-0032 Japan

TOKYO: Takano Bldg 6F, 2-17-5 Nihombashi-Kayabacho, Chuou-ku, TOKYO 1030025 Japan

Call Please call direct number to our staff
FAX 078-891-6623 / 03-5614-0217, TOKYO
Contact e-mail
Press coverage
Overseas Branches
Singapore Branch 137 Telok Ayer Street #05-07 , Singapore ,068602
Ho Chi Minh (Vietnam) Branch Lot CR3-3, 8th Fl, Beautiful Saigon1 Nguyen Khac Vien St, Tan Phu Ward, Dist7,HCMC
Bangkok (Thailand)Branch M.D. Tower Building C1 , 18th Floor ,1 Soi Bangna-Trad 25, Bangna, Bangna, Bangkok 10260, Thailand
Kuala Lumpur (Malaysia) Branch 1-3 Jalan Radin Anum, Bandar Baru Sri Petaling, Kuala Lumpur, WP Kuala Lumpur, 57000
Jakarta (Indonesia) Branch Wisma Kosgoro 7F Jl.M.H.Thamrin No.53 10350, Jakarta, Indonesia
HongKong Branch Unit1,21/F., Winning center, 29 Tai Yau Street,San po kong, kowloon, Hongkong


Representative career

1991: Joined the information service provider listed on the first section of the Tokyo Stock Exchange.
September 1995: Established Prime Link Co., Ltd. (now Asrapport Dining Co., Ltd.).
2001: Began multi categories franchisees business, multi categories and multi areas franchisors business.
November 2001: The business model of multi branded franchise business was listed on Nasdaq Japan (it is New Jasdaq now).
2004: Managed 15 brands (max) and around 500 stores in Japan.
March 2006: Resigned as representatives.
August 2006: Established AssentiaHoldings, Inc.



Headquarters Address:
No.3 Takano Building, 2-17-5 Nihonbashi Kayabacho, Chuo-ku, Tokyo 103-0025, Japan



August 29, 2006: Established. Certified the Dream catch Kobe project.
June 2008: Started franchisors support services.
August 2008: Formed a business tie-up with Saint Marc Holdings Co.,Ltd.
November 2008: Formed a business tie-up with Fujio food system Co.,Ltd.
April 2009: Formed a business tie-up with WithLink,Inc.
September 2009: Formed business tie-ups with the dozens of companies.
April 2011: Started overseas expansion (Asia) support business.
April 2015: Established 20 companies overseas and opened about 50 stores and provided store support.
July 2015: Franchisee membership program for Business Partner Members (BP Members) started recruiting.
September 2015: Franchise Partner (FP Member) System for franchise headquarters started.
April 2016: Franchisee membership of 75 BP members, bringing the total number of BP member stores to 1,200.
May 2016: Started supporting franchise chains for “inbound business” targeting foreigners from overseas.
July 2019: As of May 2020, the company is currently supporting 185 stores in 19 countries, from Riyadh (Saudi Arabia) in the west to New York (USA) in the east.
November 2019: A completely different form of conventional franchise event, the “franchise business meeting where franchisees play a leading role” was held during a business meeting sponsored by Nikkei Inc.
February 2020: Held “Franchise Business Meeting with Franchisees Taking the Lead in Sapporo. Started regional expansion..
May 2020: Franchise Business Meetings in which franchisees play a leading role in the ZOOM version” is held. Establishment of a new form of online franchise business meetings.
October 2020: First “Know-How Exchange” for multi-franchisees.

We expand the business of franchisors support services, franchisees support services, restaurants support services, and cost reduction services so on.



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GreetingsU.S.A. is a pioneer country of franchise businesses. Many franchise chains there in the country. Many companies have also come into Japan, and they contributed to the growth of franchise business in Japan.
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Management Philosophy

Management PhilosophyWe will continue to pursue the essence through all business processes. Our company philosophy is the pursuit of ESSENTIALS as in our company name “ASSENTIA”.

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