Category Archives: News

A Japanese fast-food restaurant has opened in Paris. It’s called Onigiri Mamma. There are already numerous onigiri shops in Paris. However, almost all of them are retail onigiri shops. In contrast, Onigiri Mamma is a fast-food restaurant. The onigiri are made fresh at the counter, served immediately, and eaten on the spot. Of course, they also offer takeout and delivery, but at its core, it’s a fast-food restaurant with counter service. Japanese TV stations also came to cover the event that day. The television station’s news report was as follows: “Onigiri” Featured in a Japanese Dictionary: The “Onigiri” Craze in Paris—Why in the Home of Bread? Popularity Driven by Affordability … Continue reading →

“Takesan,” a clay pot miso ramen restaurant, opened its second location in Paris’s Marais district on July 14, just two years after its initial opening. On April 13, 2024, the first European location of “Takesan,” a restaurant specializing in clay pot miso ramen, opened in Paris. Its unique concept—“authentic miso ramen served in a clay pot”—stands out even in Paris, where ramen culture is well-established, and the restaurant has been nearly fully booked every day since its opening. Awareness of the restaurant has spread not only among local French residents but also through word of mouth among tourists from across Europe and fans of Japanese cuisine, leading to strong growth … Continue reading →

“Manma” Onigiri Opens in Paris on August 20. Will Handmade, Freshly Made, Counter-Style Onigiri Catch On in Paris? “Mamma” (Headquarters: Kobongo Co., Ltd.; CEO: Shingo Hashimoto), whose flagship store is located at the Shinjuku 3-chome intersection next to Shinjuku Isetan, will open its first overseas location on Rue Sainte-Anne—the mecca of Japanese cuisine in Paris—with the support of Assentia Holdings Co., Ltd. (CEO: Akira Tsuchiya). Rather than a retail store that sells pre-made onigiri, this will be a restaurant-style outlet where staff prepare each rice ball on the spot using one of 20 different fillings upon order and serve them directly from the counter. The store will offer dine-in, takeout, … Continue reading →

Clay Pot Miso Ramen Takesan (Headquarters: Miso Noodle Co., Ltd., President Tetsuaki Takeda) is opening its second European location, “Clay Pot Miso Ramen Takesan Warsaw,” in Warsaw, the capital of Poland. The restaurant is located on the first floor of a building facing Marszałkowska Street, a major thoroughfare in central Warsaw. The address is Marszałkowska 85, 00-683 Warsaw, Click here to continue＞＞https://blog.assentia-hd.com/japanese-franchise/takesan-warsaw-a-clay-pot-miso-ramen-restaurant-opens-on-june-23.-this-is-its-second-location-in-europe  

Number of Japanese Restaurants Overseas Declines for First Time Since Survey Began: 181,000 Restaurants, Down 6,000 The “Approximate Number of Japanese Restaurants Overseas” survey, compiled biennially since 2013 by the Ministry of Agriculture, Forestry and Fisheries with cooperation from overseas diplomatic missions worldwide, was announced on the evening of November 28th, one month later than originally scheduled. The delay in announcement was likely due to the fact that this was the first decrease. Even during the COVID-19 pandemic in 2021, the number had maintained a 1.9% increase, but now, in normal times, there has been a decrease of 6,000 restaurants. Where exactly did this decrease of 6,000 restaurants, representing a … Continue reading →