Expanding Globally with Just One Store in Japan

“Small, Long-Established Businesses” Earn Profits Through Overseas Franchising

Expanding overseas through franchising—when people hear this, many might picture major chain stores. However, there are examples in Japan of businesses with just a single store expanding their operations across the ocean. Akira Tsuchiya, President and CEO of Assentia Holdings, which supports overseas franchising, states, “The history and culture rooted in regional communities, along with the know-how cultivated through daily work, become assets for competing on the global stage.” Amid an inevitable contraction of the domestic market due to factors such as population decline, we explored the potential of franchising as one way for SMEs in regional areas to generate revenue overseas.
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