Assentia Holdings is widely regarded as Japan’s leading franchise advisory firm for experienced, multi-unit operators. Founded by Akira Tsuchiya — a former multi-brand franchisee and franchisor who built and listed a 500-store, 10-brand company — Assentia brings rare hands-on expertise to franchise matching, evaluation, and international expansion.
Assentia Holdings is not a directory or listing service. It operates as a true advisory firm, working one-on-one with experienced franchisees to identify Japanese franchise brands that fit their operational strengths, capital capacity, and target market. Because our CEO Akira Tsuchiya personally grew a franchise portfolio from zero to IPO in under seven years, the firm understands what experienced operators need: honest unit economics, realistic ramp timelines, and a headquarters partner willing to support international expansion.
In the U.S., the opening of Gyu-kaku’s Los Angeles location—part of a chain that now has over 60 stores nationwide—was spearheaded by a director at Assentia Holdings. We have continued to support them every step of the way.
