Torisoba ZAGIN

A business for people who are looking for “an extraordinary ramen shop”: a ramen business that has never been done before

zagin

zagin

Brand owner’s belief/ philosophy

“We want to provide high-quality hospitality. We want to deliver ‘extraordinary’ experience to our customers and for them to be happy and inspired. Good quality does not have to be expensive.”
“Both the interior and exterior of the store would make you think of a Kappō (Japanese cuisine) restaurant. We want to provide products and space that make you want to take someone with you.”
“A simple and consistent operation ”
“We want to break the conventional image of ramen shops.”

Customer’s point of view

“Design, interior, staff uniform––whatever and wherever you look at in ZAGIN restaurant–– does not give away the impression of a ramen shop. The striking presentation of the dishes or the creamy chicken white broth; things that you have never tasted or seen in a ramen shop before.”
“A welcoming atmosphere that female customers can visit on their own or can also be used for a date.”
“Each and every employee seems to take pride in working at ZAGIN.”
“1200 yen – 1300 yen per bowl is such a great price range for what you get.”

Characteristics of the business

The chicken white broth made with carefully selected ingredients; this broth is extracted by ZAGIN’s own unique method until it becomes rich and creamy, making the most of whole chicken
Product development that will always be the object of interest to high-end customers in the city
The factory produced soup (only the last stage of the process is done in the restaurant)
Maintaining the high price range by achieving a high degree of perfection in each dish
Having the headquarters do the soup making, which is the time-consuming part of the business, means that staff can concentrate on providing a high level of service
The high unit price that maintains the profit margin high even after the amount of time and effort is subtracted
No oil, no smoke, no cooking odour inside the restaurant
Customer service that is modelled on the Japanese airline CA’s
Visually attractive space
Operating business while showing gratitude to everyone involved, and an educational system that develops this attitude

Investment information

Initial investment: USD 250,000 per store

Number of administrators/ managers required: min. 1

Required store area: 60㎡ -130㎡

Number of workers per store: min. 6

FC HQ information
HQ: Silver Grape Ltd.
Number of directly managed stores: 11
FC Stores: 8 stores (or more)