Category Archives: Food & Beverage

Japanese franchise opportunity. Japan is the country with the longest life expectancy in the world. Why the longest life expectancy? It is because of the food we eat. As health is the focus of attention due to the pandemic, let’s maintain our health with Japanese food.

Best Ramen Franchise 20

Ramen has captured the hearts (and appetites) of people worldwide. Whether it’s a local food enthusiast or an ambitious entrepreneur, we constantly receive requests from individuals who want to bring an authentic ramen experience to their home country. Perhaps you’ve visited Japan, stumbled upon a hidden gem of a ramen shop, and thought, “This needs to be in my city!”You’re not alone. The global demand for quality ramen is soaring, but not all ramen brands are suited for international franchising. Success requires the right balance of quality, scalability, and operational efficiency. How We Choose the Best Ramen Franchises With over 12 years of hands-on experience expanding ramen franchises across Southeast … Continue reading

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From Hiroshima to the World: BARIUMA’s Rise as a Top-Tier Ramen Franchise

BARIUMA didn’t just bring authentic Japanese ramen to the world, it built a global following that craves more than just noodles. Today, it stands as one of Japan’s most successful ramen franchises abroad, celebrated not only for its rich tonkotsu broth and grilled chashu but also for the smart, scalable business behind each bowl. Why BARIUMA Wins? Whether it’s Tokyo, Jakarta, Singapore, or Edinburgh, BARIUMA’s unique combination of premium taste, efficient operations, and localized menu innovation makes it stand out in the fiercely competitive ramen market. Highly Rated Worldwide BARIUMA consistently ranks in the top-tier ramen shops in major cities, thanks to great reviews, repeat customers, and standout service. Strong Business Model With central … Continue reading

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TAKESAN Ramen has opened in the ski area!

Following on from Mongolia and Paris, the Nagano earthen pot miso ramen restaurant ‘Takesan’ has opened a new branch in Nozawa Onsen.   In 2008, the president, Tetsuaki Takeda, who is from Nagano, opened the first branch in Higashiwada, Nagano City, with the aim of creating a local ramen dish for Nagano, and using Shinshu miso in abundance, he came up with the idea of an earthen pot miso ramen dish that would bring warmth to the deep snows of Nagano in winter. In 2018, the 10th year since the company was founded, the second branch, “Takesan Obuse”, was opened on the grounds of the Kokuhei Miso Brewery in Obuse … Continue reading

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Interview of Franchise owner in Paris

TAKESAN Ramen, which opened in April, temporarily lost sales due to the Paris Olympics, but has since achieved sales growth for 13 consecutive weeks. It is on a roll. My name is Kristin and I am developing the franchise TAKESAN in France. So I have background in import export FMB wholesale and Retail so we wanted to bring an authentic Japanese concept into France U which led us to this exciting journey of launching TAKESAN in Paris and has been more than half a year since I started um the franchise TAKESAN in Paris um and I think it’s a very fulfilling experience because uh it’s been wonderful to see … Continue reading

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Ramen in the Royal Mile: Why BARIUMA is Winning Hearts in Edinburgh

When BARIUMA launched in Edinburgh, Scotland, it wasn’t just about bringing another Japanese ramen brand to Europe—it was about making a bold statement. The city of castles, cobblestones, and whisky now proudly boasts a ramen house where depth of flavor meets modern elegance. From Hiroshima to Edinburgh: A Warm Welcome Nestled near the University of Edinburgh and just a stroll from the Royal Mile, BARIUMA Edinburgh has quickly become a go-to comfort spot for students, locals, and tourists alike. The moment you walk in, you’re greeted by the aroma of slow-cooked broth and sizzling chashu. The atmosphere is cozy yet contemporary, balancing traditional Japanese design with Edinburgh’s urban flair. “As … Continue reading

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The first Bariuma Ramen restaurant in Europe has finally opened in Edinburgh.

This year has seen the opening of the second ramen restaurant in Europe. The first to open was Donabe Miso Ramen in Paris in April.TAKE-SAN Ramen opens in Paris on 13 April This time, it is Bariuma, which specializes in tonkotsu ramen, that has opened in Edinburgh, Scotland. Do you remember? Bariuma was one of the first Japanese franchises that we at Assentia Holdings took overseas. The first overseas store opened in 2012. Twelve years have passed since then, and we have finally expanded into Europe. It is a deeply moving experience.   Bariuma is one of the many pork-based ramen restaurants that have spread from Japan to the rest … Continue reading

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OKUZONO’s new store opens in BALI

OKUZONO:New Trends in Bali OKUZONO has set a new trend in Bali with its unique concept of Japanese cuisine. The exterior and interior design by a group of leading architects in the Japanese culinary world exudes glamour and attracts visitors. The captivating photos alone will make anyone want to step inside and experience the gastronomic delights that OKUZONO Bali has to offer. OKUZONO opened its first restaurant in Jakarta in 2017. The concept has been developed from the 2017 stage to the present. This concept has been perfected over the past 6 years.  

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TAKE-SAN Ramen opens in Paris on 13 April

12APR open DONABE MISO Vegan Ramen in Paris The Paris branch of the TAKE-SAN franchise will finally open its doors. It is Friday, April 12. 20 Rue de la Michodière, 75002 Paris, France TAKE-SAN‘s ramen TAKE-SAN (pronunced ta-ckay) is a restaurant franchise that propose ramen, one of the very famous dish from Japan. Their rich taste is from rich miso (soy bean paste) that they generously use; it is from a family run factory located in the largest producing region for Miso, the Shinshu region (recently called Nagano prefecture). What makes TAKE-SAN’s ramen unique is their miso and their menu. Among the ramen that they serve, there is more traditional … Continue reading

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ANNUAL REPORT 2021-2022

We are not in the business of expanding Japanese franchises to the world. We are taking an excellent Japanese business and franchising it to the world. In some cases, we are the first to franchise a business overseas that was not franchised in Japan. In other cases, we develop a business package tailored to the needs of the local market overseas and then franchise it. This is why we are a “Business Design Firm. During the three years in Corona, we were not in the food business, but rather we were expanding our franchise to Africa, which had been a void in our activities, with a business model that would … Continue reading

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TSUKEMEN RAMEN INSPECTION TOUR

In countries where ramen is well known in the market, TSUKEMEN is attracting attention as the next product. TSUKEMEN is served with separate soup and noodles. It is a popular product among ramen fans in Japan. Generally, TSUKEMEN is offered more in specialty stores than in ramen stores. Why? Because TSUKEMEN noodles are thicker, they take about 7 minutes to boil. The noodles are then rinsed in cold water.       The soup is hot and the noodles are cold. This is what Tsukemen is all about.     The most attractive business model of the Tsukemen franchise in Japan is FUUMNARU.   It is already very successful in … Continue reading

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