Japan’s largest franchise show, featuring over 180 exhibitors, will be held in Tokyo this March.

Mar 4-6, TOKYO

Japan’s largest franchise show, featuring over 180 exhibitors, will be held at Tokyo Big Sight from March 4th to 6th.
We have several recommended franchises as well. Today we are announcing the exhibitor list.

This time we divided the categories into three: food business, retail, and service industry. We translated the Japanese descriptions for each category into English. We also included links to the franchisors’ websites.

If you wish to visit Japan and inspect franchise headquarters or stores, please contact us. We can arrange an inspection tour. >>https://fc.assentia-hd.com/inspectiontour

Other franchise brands can be found here.＞＞https://fc.assentia-hd.com/brandlist

FOOD BUSINESS

	AJISEN Ramen
	The taste of Kyushu, born in Kumamoto, spreading worldwide: Aichi Ramen. A long-established brand with over 50 years of history, currently operating over 700 stores across 15 countries worldwide as of the end of August 2025. We are seeking franchise owners who will grow alongside Aichi Ramen and aim for success. We support your new challenge as part of a brand expanding globally.
	Iyemon Cafe
	Under the theme of “Creating Community,” we pursue initiatives that generate new value in “Style & Community,” “Health,” and “Sustainability.” Operated under the mission of “Proposing a healthy, vibrant, and well-being lifestyle through tea,” in collaboration with Fukujuen Co., Ltd. and Suntory Beverage & Food Limited, Iyemon Cafe is now recruiting franchise owners for its stand-type stores.
	Italian Kitchen VANSAN
	A casual Italian restaurant located in suburban residential areas, offering stylish dining experiences primarily for local mothers raising children. Before COVID-19, all stores were profitable, achieving an average investment payback period of 2.5 years. While the cuisine is authentic, the chain rigorously pursues standardized operations, enabling even inexperienced owners to manage multiple locations. Roadside expansion in regional cities has finally begun and is progressing very well.
	Venus Dining
	To prepare for full-scale store expansion and franchise recruitment, and to introduce customers to the “flavor” of octopus and highballs, we are selling “takoyaki” (octopus balls), the main menu item featuring octopus and highballs, in food courts this time.
	Viga & Looks
	With Link
	Wendy’s First Kitchen
	UMAMI BURGER JAPAN
	UMAMI BURGER, a gourmet burger brand originating in Los Angeles. Based on the Japanese concept of “umami,” it pursues cooking methods that maximize the natural savory flavors of ingredients. This exhibition introduces the franchise system and business model that ensure consistent quality, along with the specific support structure from implementation to operation.
	Otakigawa/Shinshu Soba Ogiso Seifunjo
	They meticulously oversee everything from sourcing whole buckwheat grains to milling and noodle production in-house, serving premium soba “freshly ground, freshly made, freshly boiled.” Adopting a rare self-service system for soba, they offer a standard serving of zaru soba from regular to large portions for just ¥500 (excluding tax). Under the concept of “We want you to eat delicious soba until you’re full,” they provide authentic 2:8 buckwheat soba that is both affordable and delicious.As a staple food, soba also offers the appeal of stable sales. It is particularly well-suited for food courts and locations near train stations.
	Sake Museum
	The Sake Museum, known for offering world-class sake at reasonable prices primarily in street-level stores, has partnered with FamilyMart following its collaboration with Lawson. This partnership enables bar operations utilizing convenience store eat-in spaces, eliminating concerns about location and customer traffic. Since snacks can be brought in from the convenience store, there’s no need for cooking or preparation, allowing operation with just one part-time employee. Beyond convenience store bars, new locations are opening continuously in stations, airports, and commercial facilities.
	Omedetaiyaki Honpo
	Taiyaki with eyes and mouth smiling like a happy face.This auspicious taiyaki bears the phrases “Ascend Fortune” and “Invite Happiness” on its front and back. The “Okonomi Taiyaki” features 100% carefully selected Tokachi-grown red bean paste, special bacon, original sauce, and plenty of fresh cabbage, reminiscent of okonomiyaki. Its rich sauce perfectly balances the refreshing sweetness of the cabbage, making it a popular menu item. Stores can be opened with a total investment of less than 10 million yen. Franchise owners are being recruited nationwide.
	Familia
	Supporting companies aiming to contribute to community development through our Mexican dining concept featuring exceptional tacos.
	Kameya
	A takeout concept specializing in “takoyaki and taiyaki” originating as a local chain in Nagano Prefecture with over 30 years of operational experience. Currently operating approximately 70 stores nationwide, its community-focused business style and low-investment model have enabled many individual owners to thrive.
	Karaage Specialty Shop Torisho
	Chikisho, a fried chicken specialty franchise, boasts award-winning products, including the Grand Prix Gold Prize for fried chicken. Using 100% domestic chicken and a secret recipe, it achieves high customer repeat rates. Suitable for small-scale, low-investment openings, it’s an ideal model for corporations considering business model conversion or multi-store expansion.
	Kushikatsu Tanaka
	Globeat Japan
	Kora
	This is the exhibition booth for the Kora Group’s restaurant franchise recruitment. It features the flagship crab specialty restaurant “Kora Honten,” the hot pot concept “Akakara” with over 120 locations nationwide, and a packaged business model utilizing the Kora Group’s operational expertise. Franchisees can select a concept suited to various locations and needs.
	Komeda
	Founded in Nagoya in 1968, Komeda Coffee Shop is a community-focused full-service coffee shop chain. It offers warm interiors, comfortable spaces, and generous menu items so that many customers can feel it is “the best place to relax.”
	Sakai Coffee
	SAHANJI
	C-United
	Operating approximately 560 stores centered around three brands: “Cafe Veloce,” “Coffee Kan,” and “Cafe de Creer.” We aim to create shops that become community treasures, building the region’s top coffee shops. “Cafe Veloce,” which began franchise expansion, is accelerating store openings under the concept “Before you know it, you’re always here.”
	Senior Life Create / Home-Delivered Meals for Seniors: Home Cook One-Two-Three
	<Caring for Mind and Body> Introducing “Home Delivery Cook One-Two-Three,” a meal delivery service specializing in delivering health and peace of mind to seniors’ homes. Ingredients actually delivered to seniors’ homes will also be displayed. A slightly meddlesome bento shop that believes nourishment for the mind is just as important as nourishment for the body.
	STREET CHURROS JAPAN
	Choi Oden
	Tokyo Restaurants Factory
	Founded in 1986, “Holmes Pasta” boasts a large and loyal fan base, beloved by both women and men. Its addictive soup spaghetti, the ever-popular “Despair,” is truly killer content. Having enhanced profitability and usability, “Holmes Pasta” has finally launched a full-scale franchise program exclusively for corporations.
	Try International
	Seeking franchisees for a “Miso Ramen Specialty Shop” featuring “Miso,” Japan’s traditional health food, as the star ingredient.
	Trans Tokyo
	A bar staffed by LGBT individuals that provides a community space for the LGBT community. Its most distinctive feature is its trademarked, unforgettable, impactful name. Its unique brand power generates high buzz, creating a draw that makes everyone think, “I want to go there at least once.”
	Torokeru Hamburg Fuku Yoshi
	NEXYZ.
	Specializes in commercial kitchen equipment and store fixtures, primarily lighting and air conditioning systems. Offers the unique ‘NEXYZ Zero Series’ service with zero upfront costs, handling everything from replacing old equipment to installing systems for new store openings. Ownership transfers to the customer after the contract ends, ensuring no wasted investment.
	BURGER KING
	Beard Papa
	Beard Papa’s is a freshly made cream puff specialty store with over 250 locations in Japan and 200 overseas, primarily located in station buildings and shopping centers. Its strengths lie in the stable revenue of classic sweets and meticulous support backed by 25 years of experience.
	Bizrise
	HITOSUKE
	Introduces the franchise model for Ramen GINZA TON BOX while selling its signature “Shoyu Ramen” in the food court. Visitors can directly experience the taste quality, serving speed, and actual operations of the pork clear broth ramen supervised by a Michelin-listed chef. The exhibition provides a concrete picture of post-opening operations.
	Hinoya Curry
	Five Hands
	This exhibit introduces two brands: the neo-Chinese bar/cafe concept “Mao Cha Ro” and the mini-pizza specialty concept “5inch PIZZA”. Through live cooking demonstrations and tastings, visitors can experience operations viable in small spaces with minimal staff and high reproducibility. It presents the potential of new food service models adaptable for different times of day and locations.
	FOOD & LIFE INNOVATIONS
	Sushi Sakana Sugidama is a casual sushi izakaya that combines the procurement power of the Sushiro Group (known for conveyor-belt sushi) with our product development expertise. We offer sushi and a la carte dishes focused on freshness, taste, and presentation, along with our signature selection of drinks that perfectly complement the meal. We are actively expanding our franchise nationwide.
	Pronto Corporation
	Pronto is a unique, one-of-a-kind concept with a dual identity: “Cafe by day, bar by night.” Its strength lies in attracting a broad customer base throughout the day via a prime location strategy in high-traffic areas like train stations. A wine bar.Introducing Di PUNTO and Japanese-style cafe Tsumugi. As a group company of Suntory and UCC, we provide solid brand power and operational know-how. We support your opening with comprehensive assistance, including training systems. Please visit our booth!
	Makoto Food Service
	Makoto-ya operates 105 stores domestically and internationally, primarily in the Kansai region, under the concept of “a ramen shop that makes families happy.” It differentiates itself from competitors with its unique “beef bone soy sauce” product and plans nationwide expansion.
	Toyama Black Menya Iroha
	Recruiting franchisees for the overseas brand “IROHA RAMEN”. Winner of the top prize five times at the ramen festival “Tokyo Ramen Show”. While featuring Toyama’s local specialty “Toyama Black” ramen, it prides itself on diverse menu development, leveraging the high skills of master owner Kiyoshi Kurihara. This includes tonkotsu, miso, spicy, halal-compliant chicken white soup, vegetarian options, and more.We also propose a ramen dining concept paired with a wide variety of Japanese cuisine.
	Motivation
	Rex Berry
	We will showcase our single-serve soft gelato, 【Sweet Berry Gelato】, which delivers the taste of a specialty gelato shop with ease, and our flavored shaved ice-style ice cream, 【Fluffy Snow Berry】, crafted with meticulous attention to ingredients and proportions.
	ROYAL FOOD SERVICE
	Conceptualized around democratizing Japan’s traditional culinary culture of “tempura,” we offer high-quality tempura rice bowls and tempura—previously only available at high-end specialty shops—in clean stores with pleasant service at affordable prices. With few stores currently in regional areas, we aim to expand nationwide through franchising, using our 2026 Franchise Show participation as a catalyst for broad recruitment.
	Japanese-Korean Cuisine Sundubu Specialty Restaurant Juroku
	Juroku, a Japanese-Korean cuisine restaurant in Minoh, Osaka, is a Tabelog Top 100 restaurant that is fully booked daily and requires reservations. We are now actively recruiting franchisees for Juroku Annex, a sundubu specialty restaurant focused on their ultra-popular sundubu dish. We have developed an addictively delicious sundubu that weaves together the magic of Japanese and Korean dashi and miso.
	WATAYOSHI KITCHEN
	WATAYOSHI KITCHEN
	WATAYOSHI KITCHEN is a franchise-ready brand specializing in the premium bento market. Through small-team operations and central kitchen coordination, we ensure consistent quality and a stable revenue model. Focused on corporate and group demand, this business model guarantees ongoing orders.

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