Uncle Tetsu CHEESE CAKE

Fluffy soufflé-like Japanese cheesecakes make waves in the world!


Characteristics from the customer’s point of view

  • “UT (Uncle Tetsu) has small stores in railway stations, bustling streets or in shopping malls.”
  • “There are ovens in each store and all the cheesecakes are prepared and baked there. You can buy a freshly baked cheesecake.”
  • “The fluffy and soft sponge cake is sweet, but with little use of sugar.”
  • “You can buy a whole cake at a reasonable price.”

 

Characteristics of the business

  • An established brand
  • The brand is already successful in countries in East Asia and South East Asia, Canada, Australia and New York
  • There is no need to have a central kitchen as everything is made and sold in the store
  • Most of the items are locally sourced = easy to control cost
  • The key to the successful first store is to choose the most prominent location
  • Since it is a small store development, finding a location will be fairly easy
  • Opening multiple stores in a short period of time is very achievable

Investment information

Initial investment cost: from USD300,000 per store

Japan-made equipment required: ovens

Number of managers required: min. 1

Retail space required: 60sqm-150sqm

Number of staff required per store: min. 6

FC headquarters’ information

TETSU GLOBAL LIMITED(HK)

Number of directly managed stores: 11 (TW, CAN AUS, NY)

Number of FC stores: Over 100