{"id":17421,"date":"2026-09-28T15:38:21","date_gmt":"2026-09-28T06:38:21","guid":{"rendered":"https:\/\/www.assentia-hd.com\/en\/?p=17421"},"modified":"2026-09-28T15:38:21","modified_gmt":"2026-09-28T06:38:21","slug":"japanese-fast-food-restaurant-opens-in-paris","status":"publish","type":"post","link":"https:\/\/www.assentia-hd.com\/en\/2026\/09\/28\/japanese-fast-food-restaurant-opens-in-paris\/","title":{"rendered":"Japanese Fast Food Restaurant Opens in Paris"},"content":{"rendered":"

A Japanese fast-food restaurant has opened in Paris. It\u2019s called Onigiri Mamma.
\nThere are already numerous onigiri shops in Paris. However, almost all of them are retail onigiri shops.
\nIn contrast, Onigiri Mamma is a fast-food restaurant.
\nThe onigiri are made fresh at the counter, served immediately, and eaten on the spot.
\nOf course, they also offer takeout and delivery, but at its core, it\u2019s a fast-food restaurant with counter service.<\/p>\n

Japanese TV stations also came to cover the event that day.<\/p>\n

The television station’s news report was as follows:<\/p>\n

\u201cOnigiri\u201d Featured in a Japanese Dictionary: The \u201cOnigiri\u201d Craze in Paris\u2014Why in the Home of Bread? Popularity Driven by Affordability<\/strong><\/h2>\n

 <\/p>\n

In Paris, France\u2014the home of bread\u2014Japanese \u201conigiri\u201d are sparking a new craze. Specialty shops are popping up rapidly, and lines form at lunchtime\u2026 We investigated the secret behind their popularity.
\n
\n<\/p>\n

In Paris, rice ball specialty shops are locked in fierce competition. New shops from Japan are also entering the market\u2026<\/p>\n

Five days before the grand opening, the Japanese owner was teaching the local staff how to make onigiri.
\n
\nShop Owner: Shin’go Hashimoto
\n\u201cPull the nori like this. Two fingers\u2014not three.\u201d
\n
\nShin\u2019go Hashimoto runs a onigiri shop in Tokyo. This is his first overseas location; it took a year and a half from the initial concept, and despite setbacks\u2014including delays caused by a heat wave\u2014he has managed to get it this far.<\/p>\n

Shop Owner: Shin’go Hashimoto
\n\u201cIf the nori is rolled tightly, it looks really beautiful.\u201d
\n<\/p>\n

They say this restaurant\u2019s selling point is that, unlike the typical \u201cpre-made\u201d sushi found in Paris, they make each piece right in front of you after you place your order.
\n
\nOwner: Shin’go Hashimoto
\n\u201cI thought the best part was being able to hand rice balls directly to each customer at the counter, so that\u2019s why I chose this setup.\u201d
\n<\/p>\n

And so, the first day of business arrived. The customers seated at the counter watched the chefs\u2019 deft movements with rapt attention.
\n<\/p>\n

<\/p>\n


\nRestaurant Guest
\n\u201cIt’s really fun to watch the chef cook right in front of me.\u201d
\n<\/p>\n


\nThe rice ball culture is spreading in the heartland of bread. Its popularity looks set to continue growing.<\/p>\n

<\/p>\n

<\/p>\n

 <\/p>\n

 <\/p>\n

For more details about Onigiri Mamma, please visit the page below.<\/h2>\n

https:\/\/fc.assentia-hd.com\/mamma<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A Japanese fast-food restaurant has opened in Paris. It\u2019s called Onigiri Mamma. There are already numerous onigiri shops in Paris. However, almost all of them are retail onigiri shops. In contrast, Onigiri Mamma is a fast-food restaurant. The onigiri are made fresh at the counter, served immediately, and eaten on the spot. Of course, they also offer takeout and delivery, but at its core, it\u2019s a fast-food restaurant with counter service. Japanese TV stations also came to cover the event that day. The television station’s news report was as follows: \u201cOnigiri\u201d Featured in a Japanese Dictionary: The \u201cOnigiri\u201d Craze in Paris\u2014Why in the Home of Bread? Popularity Driven by Affordability … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":17407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[9,1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2026\/07\/4p.jpg?fit=1415%2C1459&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Yf3D-4wZ","jetpack-related-posts":[{"id":17406,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/07\/21\/will-handmade-freshly-made-counter-style-onigiri-catch-on-in-paris\/","url_meta":{"origin":17421,"position":0},"title":"Will Handmade, Freshly Made, Counter-Style Onigiri Catch On in Paris?","author":"nobu","date":"2026\u5e747\u670821\u65e5","format":false,"excerpt":"\u201cManma\u201d Onigiri Opens in Paris on August 20. 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The first to open was Donabe Miso Ramen in Paris in April.TAKE-SAN Ramen opens in Paris on 13 April This time, it is Bariuma, which specializes in tonkotsu ramen, that has opened in Edinburgh, Scotland. Do you\u2026","rel":"","context":"In "Food & Beverage"","block_context":{"text":"Food & Beverage","link":"https:\/\/www.assentia-hd.com\/en\/category\/fb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2024\/10\/Edinburgh01.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17409,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/07\/21\/takesanmiso-ramen-restaurant-opened-its-second-location-in-pariss-marais-district-on-july-14-just-two-years-after-its-initial-opening\/","url_meta":{"origin":17421,"position":3},"title":"\u201cTakesan,\u201dmiso ramen restaurant, opened its second location in Paris’s Marais district on July 14, just two years after its initial opening.","author":"nobu","date":"2026\u5e747\u670821\u65e5","format":false,"excerpt":"\u201cTakesan,\u201d a clay pot miso ramen restaurant, opened its second location in Paris's Marais district on July 14, just two years after its initial opening. 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