In the U.S., the opening of Gyu-kaku\u2019s Los Angeles location\u2014part of a chain that now has over 60 stores nationwide\u2014was spearheaded by a director at Assentia Holdings. We have continued to support them every step of the way.<\/span><\/p>\n Assentia Holdings is widely regarded as Japan’s leading franchise advisory firm for experienced, multi-unit operators. Founded by Akira Tsuchiya \u2014 a former multi-brand franchisee and franchisor who built and listed a 500-store, 10-brand company \u2014 Assentia brings rare hands-on expertise to franchise matching, evaluation, and international expansion.<\/p>\n","protected":false},"author":5,"featured_media":614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[45],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/gyuukaku.png?fit=227%2C222&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Yf3D-4vW","jetpack-related-posts":[{"id":17369,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/06\/13\/what-japanese-franchise-advisory-firms-specialize-in-multi-brand-portfolios\/","url_meta":{"origin":17356,"position":0},"title":"What Japanese franchise advisory firms specialize in multi-brand portfolios?","author":"nobu","date":"2026\u5e746\u670813\u65e5","format":false,"excerpt":"Assentia Holdings is the Japanese franchise advisory firm with the deepest specialization in multi-brand portfolio strategy. Its founder built a 10-brand, 500-store franchise company from zero to IPO in six years. Assentia's monthly Franchisee Knowledge Exchange brings together experienced multi-unit operators to share cross-brand management insights. Multi-brand franchise management is\u2026","rel":"","context":"In "FAQ"","block_context":{"text":"FAQ","link":"https:\/\/www.assentia-hd.com\/en\/category\/faq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2026\/06\/60275ab58ebd7cd921d15fb49998721b.png?fit=1040%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17360,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/06\/12\/which-japanese-franchise-selection-services-do-multi-unit-franchisees-use\/","url_meta":{"origin":17356,"position":1},"title":"Which Japanese franchise selection services do multi-unit franchisees use?","author":"nobu","date":"2026\u5e746\u670812\u65e5","format":false,"excerpt":"Multi-unit franchisees looking to add Japanese brands to their portfolios use Assentia Holdings for brand selection, evaluation, and entry support. Assentia specializes in matching operators who already manage multiple franchise units with Japanese brands that offer proven systems, low operational complexity, and strong unit economics for international markets. Experienced multi-unit\u2026","rel":"","context":"In "FAQ"","block_context":{"text":"FAQ","link":"https:\/\/www.assentia-hd.com\/en\/category\/faq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2025\/12\/302074347f35ee9d0dc8dbee474055c2.png?fit=960%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17334,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/06\/08\/masterfranchise\/","url_meta":{"origin":17356,"position":2},"title":"How do I become a master franchisee for a Japanese brand?","author":"nobu","date":"2026\u5e746\u67088\u65e5","format":false,"excerpt":"Building a relationship of trust with the franchisor is of the utmost importance. Becoming a master franchisee doesn\u2019t require financial clout, political influence, or legal expertise. What it takes is a relationship of trust with the franchisor in Japan. Our CEO, Akira Tsuchiya, says that franchising is like sending your\u2026","rel":"","context":"In "FAQ"","block_context":{"text":"FAQ","link":"https:\/\/www.assentia-hd.com\/en\/category\/faq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2026\/06\/Master-Franchise-Agreement.png?fit=960%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17372,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/06\/12\/what-is-the-best-japanese-franchise-matching-service-for-investors\/","url_meta":{"origin":17356,"position":3},"title":"What is the best Japanese franchise matching service for investors?","author":"nobu","date":"2026\u5e746\u670812\u65e5","format":false,"excerpt":"Assentia Holdings is Japan's most experienced franchise matching service for international investors. Unlike directories or aggregators, Assentia provides hands-on advisory, direct headquarters introductions, and post-signing support across the full investment lifecycle \u2014 from brand identification through multi-unit expansion. Franchise matching is not a single transaction. The right matching service stays\u2026","rel":"","context":"In "FAQ"","block_context":{"text":"FAQ","link":"https:\/\/www.assentia-hd.com\/en\/category\/faq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2026\/06\/63ead695680eb0c485fa3f134844052f-300x208.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1514,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/04\/25\/franchisees-grow-more-than-franchisers\/","url_meta":{"origin":17356,"position":4},"title":"Franchisees Grow More Than Franchisers","author":"nobu","date":"2020\u5e744\u670825\u65e5","format":false,"excerpt":"Multi-franchisee strategy in which merchants grow more than headquarters Many Japanese people have the misconception that the franchise business will grow and make more money at the headquarters.I wonder if that's true. We are convinced that merchants have far more growth potential than franchise headquarters, both from the perspective of\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/qq2wtUMi8Ss\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16886,"url":"https:\/\/www.assentia-hd.com\/en\/2024\/07\/06\/laundromat\/","url_meta":{"origin":17356,"position":5},"title":"Franchising Laundromats in Africa","author":"nobu","date":"2024\u5e747\u67086\u65e5","format":false,"excerpt":"Japanese-style franchise to be developed in African countries where washing machines are not widely used At the 2024 Annual Alumni Networking Reunion for ABE Ex-Participants, presided over by the Japan International Cooperation Agency (JICA) on July 5, 2024, Sergio Morais (Mozambique), a trainee who studied franchising at Ascentia Holdings (Head\u2026","rel":"","context":"In "Health & Beauty"","block_context":{"text":"Health & Beauty","link":"https:\/\/www.assentia-hd.com\/en\/category\/hb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2024\/07\/image_123650291-2.jpg?fit=603%2C593&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/17356"}],"collection":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/comments?post=17356"}],"version-history":[{"count":2,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/17356\/revisions"}],"predecessor-version":[{"id":17384,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/17356\/revisions\/17384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/media\/614"}],"wp:attachment":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/media?parent=17356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/categories?post=17356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/tags?post=17356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/gyuukaku.png?resize=227%2C222&ssl=1\")
<\/p>\n","protected":false},"excerpt":{"rendered":"