{"id":17334,"date":"2026-06-08T16:39:02","date_gmt":"2026-06-08T07:39:02","guid":{"rendered":"https:\/\/www.assentia-hd.com\/en\/?p=17334"},"modified":"2026-06-09T17:47:04","modified_gmt":"2026-06-09T08:47:04","slug":"masterfranchise","status":"publish","type":"post","link":"https:\/\/www.assentia-hd.com\/en\/2026\/06\/08\/masterfranchise\/","title":{"rendered":"How do I become a master franchisee for a Japanese brand?"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">Building a relationship of trust with the franchisor is of the utmost importance.<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Becoming a master franchisee doesn\u2019t require financial clout, political influence, or legal expertise. What it takes is a relationship of trust with the franchisor in Japan.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Our CEO, Akira Tsuchiya, says that franchising is like sending your own child to live with a foster family. You\u2019d naturally be concerned about the foster parent\u2019s management philosophy, how they run their business, and what kind of person they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assentia Holdings provides support for obtaining a master franchise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>For your reference : Our CEO Blog<\/p>\n<p class=\"blog-post__title\"><a href=\"https:\/\/blog.assentia-hd.com\/en\/ceo-blog\/poland\"><span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">Overseas Business Partner Stories<\/span><\/a><\/p>\n<p class=\"blog-post__title\"><a href=\"https:\/\/blog.assentia-hd.com\/en\/ceo-blog\/bariumastory\"><span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">The Story of Bari uma&#8217;s Overseas Expansion: Rich Tonkotsu Ramen<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a relationship of trust with the franchisor is of the utmost importance. Becoming a master franchisee doesn\u2019t require financial clout, political influence, or legal expertise. What it takes is a relationship of trust with the franchisor in Japan.<\/p>\n","protected":false},"author":5,"featured_media":17335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[45],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2026\/06\/Master-Franchise-Agreement.png?fit=960%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Yf3D-4vA","jetpack-related-posts":[{"id":1407,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/01\/31\/franchisees-can-grow-more-than-franchisors\/","url_meta":{"origin":17334,"position":0},"title":"Franchisees can grow more than franchisors","author":"nobu","date":"2020\u5e741\u670831\u65e5","format":false,"excerpt":"Franchisees can grow more than franchisors Japan's largest franchise event will be held in March. Our CEO will speak. The theme is that \"franchisees can grow more than franchisors\". Many people in the world think that franchisors can grow. But franchisees can grow. Our CEO, AKIRA, achieved an IPO in\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"akira","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2020\/01\/FCB_0008_s.jpg?fit=720%2C478&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1445,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/02\/21\/youtube-franchisee-can-grow-more-than-franchisor\/","url_meta":{"origin":17334,"position":1},"title":"YouTube! Franchisee can grow more than franchisor","author":"nobu","date":"2020\u5e742\u670821\u65e5","format":false,"excerpt":"Franchisee can grow more than franchisor Talk by Akira. https:\/\/youtu.be\/XmkVGOLhwec \u00a0","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/XmkVGOLhwec\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14832,"url":"https:\/\/www.assentia-hd.com\/en\/2023\/05\/06\/20230505\/","url_meta":{"origin":17334,"position":2},"title":"Are we focused on FRANCHISE?","author":"nobu","date":"2023\u5e745\u67086\u65e5","format":false,"excerpt":"Assentia Holdings does not only sell Japanese franchises. We use the franchise system to help our franchisees run their businesses. This is our belief based on our 30 years of experience in Japan in helping SMEs grow and develop through franchising. Franchising is a win-win strategy. Franchising is an activity\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2023\/05\/WhatsApp-Image-2023-03-04-at-10.04.10-1.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8526,"url":"https:\/\/www.assentia-hd.com\/en\/2022\/01\/15\/japanese-bakery-franchise\/","url_meta":{"origin":17334,"position":3},"title":"Japanese Bakery Franchise","author":"nobu","date":"2022\u5e741\u670815\u65e5","format":false,"excerpt":"Start a new bakery franchise. The pandemic has changed the way franchise businesses train their operations. Before the pandemic, franchisees traveled to train their kitchen operations. Franchisors also traveled to help when opening stores. Currently, there are restrictions on people coming and going, making it difficult to provide training and\u2026","rel":"","context":"In &quot;Food &amp; Beverage&quot;","block_context":{"text":"Food &amp; Beverage","link":"https:\/\/www.assentia-hd.com\/en\/category\/fb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2022\/01\/GWOk_328s.jpg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17237,"url":"https:\/\/www.assentia-hd.com\/en\/2025\/08\/02\/takesanmng\/","url_meta":{"origin":17334,"position":4},"title":"Congratulations on sixth anniversary. Takesan Mongolia","author":"nobu","date":"2025\u5e748\u67082\u65e5","format":false,"excerpt":"Takesan Ramen's first restaurant in Ulaanbaatar, Mongolia, celebrated its sixth anniversary today. When we opened six years ago, there were only one or two authentic Japanese ramen restaurants in Mongolia, including Aji-Sen. Actually, our franchisee in Mongolia did not initially intend to open a Takesan Ramen restaurant. They expressed their\u2026","rel":"","context":"In &quot;Food &amp; Beverage&quot;","block_context":{"text":"Food &amp; Beverage","link":"https:\/\/www.assentia-hd.com\/en\/category\/fb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2025\/08\/526207275_1097299029173691_8982381290373040508_n.jpg?fit=526%2C526&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14174,"url":"https:\/\/www.assentia-hd.com\/en\/2023\/02\/21\/nikkei\/","url_meta":{"origin":17334,"position":5},"title":"Franchise Show to be Held in Japan with 214 Exhibitors","author":"nobu","date":"2023\u5e742\u670821\u65e5","format":false,"excerpt":"Franchise show with the largest number of exhibitors since Pandemic. Click here to learn more about our Japanese franchise inspection tours. https:\/\/fc.assentia-hd.com\/inspectiontour For attractive franchises not at the franchise show, click here. Here is the list of exhibitors for the Nikkei Franchise Show, March 1-3. If you cannot come to\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"akira","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2020\/01\/FCB_0008_s.jpg?fit=720%2C478&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/17334"}],"collection":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/comments?post=17334"}],"version-history":[{"count":4,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/17334\/revisions"}],"predecessor-version":[{"id":17351,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/17334\/revisions\/17351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/media\/17335"}],"wp:attachment":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/media?parent=17334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/categories?post=17334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/tags?post=17334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}