As of April 14, the world\u2019s cumulative number of infected people is nearly 2million, with 120,000 deaths.<\/p>\n
You will know that on May 5, there were 3.58 million infections and 252,000 deaths.<\/p><\/blockquote>\n
It is no exaggeration to say that this is the biggest crisis for human race and economy in the 55 years of my life. Who would have thought that the biggest crisis in business would come from a completely unorthodox angle? We have lived through the collapse of the bubble economy, the earthquake, the 2008 financial crisis, and various social and economic milestones, but this Coronavirus is on a different scale.<\/p>\n
The impact of the Coronavirus on the global economy is just beginning. I personally do not think that 10% of the whole impact has yet passed. It is hard to imagine how enormous this impact would be if the remaining 90% would take place.<\/p>\n
Covid-19 has stopped all kinds of economic activity. It does not discriminate what, where or who to influence, unlike financial crises or earthquakes. It has an influence on everything and everyone.<\/p>\n
And, to be very frank, this virus seems to be a \u201cwell-made\u201d virus \u2013\u2013 I can understand why some people would say it is human-made virus. As the symptoms arrive more slowly than the conventional flu, people who are infected but asymptomatic will spread the virus.<\/p>\n
Whether you are asymptomatic or symptomatic, only way to suppress its power is to isolate.<\/p>\n
Isolation= forcing you to stop connecting with others<\/p>\n
<\/p>\n
The keyword for fighting Covid-19 in Japan “DANMITSU”, meaning \u201cAvoid 3Cs: Containment, Crowd, and Contact\u201d has emerged for a reason.<\/p>\n
In that sense, it can be said that this virus is challenging our human instinct.<\/p>\n
People desire to be connected with others. There is an instinct to want to have a bond, to touch each other, and to feel people.<\/p>\n
Mazlow’s theory also has a category for a connection with society. It’s a social desire.<\/p>\n
<\/p>\n
One of the things that suppresses instinctive and worldly desires is fasting. In Islam, it is called Ramadan. We have done many businesses in Muslim countries, so I have experienced Ramadan many times. I think the instinct to eat when Ramadan is over is just amazing. The restaurant will have huge numbers of customers and they will eat huge amount of food.<\/p>\n
<\/p>\n
Now, we are experiencing a situation that \u201cdisconnects.\u201d<\/p>\n
\u201cStay at Home\u201d allows you to have connection with your family member only. Of course, unlike the old days, there is the Internet and IT, so you can communicate with others using social media and various tools. Perhaps we should be feeling thankful for at least being able to contact others even during the pandemic.<\/p>\n
However, the connection that people desire is not what you can find in these thin monitors, but thicker, deeper connection: Kizuna<\/em> is what people want.<\/p>\n <\/p>\n
A few weeks has already passed disconnected.<\/p>\n
What are you feeling?
\nWhat are you missing? <\/em><\/p>\nIs there anywhere you want to go to?<\/em><\/p>\n <\/p>\n
If just \u201cfood\u201d is what restaurants sell as their products, you can go to a supermarket, or you can get take-out or delivery instead. You can be satisfied by ordering and eating furiously just like after fasting.<\/p>\n
But I think what we are feeling now is a bit different\u00ad\u00ad\u2014\u2014 It\u2019s almost like loneliness\u2026?<\/p>\n
The food itself and the taste must be good, of course, but I think Kizuna<\/em> is what our restaurants should and can offer as their real product.<\/p>\nKizuna <\/em>that customers demand<\/p>\nKizuna <\/em>amongst employees<\/p>\nKizuna <\/em>between employees and customers<\/p>\nKizuna <\/em>amongst customers<\/p>\n <\/p>\n
How much have your stores offered these connections so far? Have you shared it enough?<\/em><\/p>\nWhat did you used to do to the customer when he\/ she couldn’t get in because the store was full? <\/em><\/p>\nHave you felt appreciation for each and every one of customers who came to the store?<\/em><\/p>\n <\/p>\n
A place that customers can go to after a long day at work: a place where they can talk frankly with staff: a place where they can go with anyone. We want a place with atmosphere like that.<\/p>\n
Since I had to stop visiting the stores, I have found out so many things.<\/p>\n
In this coronavirus crisis, I think we got to know each other better.<\/p>\n
Customers are starting to realise the value of Kizuna<\/em> with each store now it has taken away from them. The stores are also feeling more appreciation for their customers. We are all feeling each other\u2019s value and loneliness.<\/p>\nWhen this pandemic is over and when we are released from the restriction, there will be a lot of things that we can do with this gratitude for each other.<\/p>\n
This is to all of us.<\/p>\n
I would like to cherish such a feeling.<\/p>\n
Not only when this is over but also for good, from now on.
\nIt is hard now but, thinking about what you want to do when the time comes can help. I am hopeful that the relationship between F&B stores\/ restaurants and customers will be better than ever.<\/p>\n
<\/p>\n
Maybe you can only feel gratitude for ordinary things when an extraordinary thing happenes.
\nThere are many things that we feel grateful for only when we lose it\u00ad\u2013\u2013 like parents or a loved one.<\/p>\n
<\/p>\n
I am looking forward to the future, anyway!<\/p>\n
Assentia Holdings, Inc.<\/p>\n
Akira Tsuchiya<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The new Coronavirus is raging. As of April 14, the world\u2019s cumulative number of infected people is nearly 2million, with 120,000 deaths. You will know that on May 5, there were 3.58 million infections and 252,000 deaths. It is no exaggeration to say that this is the biggest crisis for human race and economy in the 55 years of my life. Who would have thought that the biggest crisis in business would come from a completely unorthodox angle? We have lived through the collapse of the bubble economy, the earthquake, the 2008 financial crisis, and various social and economic milestones, but this Coronavirus is on a different scale. The impact … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1,8],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/akiratsuchiya_s.jpg?fit=1024%2C1011&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Yf3D-pg","jetpack-related-posts":[{"id":1449,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/02\/21\/fc-show-has-been-canceled-due-to-coronavirus\/","url_meta":{"origin":1566,"position":0},"title":"FC show has been canceled due to coronavirus.","author":"nobu","date":"2020\u5e742\u670821\u65e5","format":false,"excerpt":"FC show has been canceled due to coronavirus. The 2020 franchise show has been canceled. If you are interested in Japanese franchise, please contact us. Instead of a franchise show, we will introduce you to a Japanese franchise. \u00a0 We can show you :Ramen, Yakiniku, Yakisoba, Udon, Tempura, Sushi, BENTO,\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/01\/28\/we-will-exhibit-at-japan-international-franchise-show\/","url_meta":{"origin":1566,"position":1},"title":"We will exhibit at “JAPAN INTERNATIONAL FRANCHISE SHOW”.","author":"nobu","date":"2020\u5e741\u670828\u65e5","format":false,"excerpt":"FC show has been canceled due to coronavirus. (Update 21th Feb 2020) We will exhibit at \"JAPAN INTERNATIONAL FRANCHISE SHOW\". Japan's largest franchise show will be held from March 4 at MAKUHARI Messe. In our booth, we will introduce Japanese franchise businesses that can be developed in your country. If\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16886,"url":"https:\/\/www.assentia-hd.com\/en\/2024\/07\/06\/laundromat\/","url_meta":{"origin":1566,"position":2},"title":"Franchising Laundromats in Africa","author":"nobu","date":"2024\u5e747\u67086\u65e5","format":false,"excerpt":"Japanese-style franchise to be developed in African countries where washing machines are not widely used At the 2024 Annual Alumni Networking Reunion for ABE Ex-Participants, presided over by the Japan International Cooperation Agency (JICA) on July 5, 2024, Sergio Morais (Mozambique), a trainee who studied franchising at Ascentia Holdings (Head\u2026","rel":"","context":"In "Health & Beauty"","block_context":{"text":"Health & Beauty","link":"https:\/\/www.assentia-hd.com\/en\/category\/hb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2024\/07\/image_123650291-2.jpg?fit=603%2C593&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1533,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/05\/01\/ramen-take-san-offer-eat-in-car-service-to-combat-covid\/","url_meta":{"origin":1566,"position":3},"title":"Ramen “TAKE-SAN” Offer “Eat in Car” service to combat COVID.","author":"nobu","date":"2020\u5e745\u67081\u65e5","format":false,"excerpt":"Eat in Car! In Japan, the use of restaurants is restricted in order to prevent infection with COVID19. RAMEN \"TAKE-SAN\" in NAGANO offers ramen in a unique way. In traditional Japanese architecture, there is a terrace called \"ENGAWA\". In this restaurant, you can eat at ENGAWA.","rel":"","context":"In "Food & Beverage"","block_context":{"text":"Food & Beverage","link":"https:\/\/www.assentia-hd.com\/en\/category\/fb\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2020\/05\/7a4e73006b470708fde11518e6f3809a-scaled.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5870,"url":"https:\/\/www.assentia-hd.com\/en\/2021\/10\/17\/international-day-for-the-eradication-of-poverty\/","url_meta":{"origin":1566,"position":4},"title":"International Day for the Eradication of Poverty","author":"nobu","date":"2021\u5e7410\u670817\u65e5","format":false,"excerpt":"Eradicating Poverty through Franchising This is a commitment that we have made and will make. Throughout our lives, we have created a lot of jobs through our franchise business. 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Food and beverage operators around the world are wondering what the future of restaurants with seating will look like. Just\u2026","rel":"","context":"In "Food & Beverage"","block_context":{"text":"Food & Beverage","link":"https:\/\/www.assentia-hd.com\/en\/category\/fb\/"},"img":{"alt_text":"takesan","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2020\/09\/67522625_652897811876121_5060470673059610624_o.jpg?fit=1024%2C863&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/1566"}],"collection":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/comments?post=1566"}],"version-history":[{"count":3,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/1566\/revisions"}],"predecessor-version":[{"id":1570,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/posts\/1566\/revisions\/1570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/media\/585"}],"wp:attachment":[{"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/media?parent=1566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/categories?post=1566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.assentia-hd.com\/en\/wp-json\/wp\/v2\/tags?post=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}