{"id":1540,"date":"2020-05-02T11:37:39","date_gmt":"2020-05-02T02:37:39","guid":{"rendered":"https:\/\/www.assentia-hd.com\/en\/?p=1540"},"modified":"2020-05-01T11:41:13","modified_gmt":"2020-05-01T02:41:13","slug":"recommendation-to-become-a-multi-brand-franchise","status":"publish","type":"post","link":"https:\/\/www.assentia-hd.com\/en\/2020\/05\/02\/recommendation-to-become-a-multi-brand-franchise\/","title":{"rendered":"Recommendation to become a multi-brand franchise"},"content":{"rendered":"<h1>The benefits of multi-brand franchisee<\/h1>\n<p>Absorption of know-how from various franchise headquarters and know-how mix<br \/>\nRisk diversification Vertical (brand) and horizontal (area)<br \/>\nResponding to economic crises such as the one in COVID19.<br \/>\nIncrease employee growth and experience through personnel transfers<br \/>\nIt is easier and faster to &#8220;find&#8221; than to &#8220;create&#8221;.<br \/>\nBrand changes can be made in response to economic conditions.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3UAfkskF8v\"><p><a href=\"https:\/\/www.assentia-hd.com\/en\/2020\/04\/25\/franchisees-grow-more-than-franchisers\/\">Franchisees Grow More Than Franchisers<\/a><\/p><\/blockquote>\n<p><iframe title=\"&#8220;Franchisees Grow More Than Franchisers&#8221; &#8212; Assentia Holdings,Inc.\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.assentia-hd.com\/en\/2020\/04\/25\/franchisees-grow-more-than-franchisers\/embed\/#?secret=3UAfkskF8v\" data-secret=\"3UAfkskF8v\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\n[Merits of a multi-brand franchisee]<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_21570\"  width=\"700\" height=\"394\"  data-origwidth=\"700\" data-origheight=\"394\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/qq2wtUMi8Ss?enablejsapi=1&#038;rel=0&#038;modestbranding=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;fs=1&#038;playsinline=0&#038;controls=1&#038;color=red&#038;cc_lang_pref=&#038;autohide=2&#038;theme=dark&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/qq2wtUMi8Ss\/maxresdefault.jpg?w=700&#038;ssl=1\"  data-recalc-dims=\"1\" \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of multi-brand franchisee Absorption of know-how from various franchise headquarters and know-how mix Risk diversification Vertical (brand) and horizontal (area) Responding to economic crises such as the one in COVID19. Increase employee growth and experience through personnel transfers It is easier and faster to &#8220;find&#8221; than to &#8220;create&#8221;. Brand changes can be made in response to economic conditions. Franchisees Grow More Than Franchisers [Merits of a multi-brand franchisee]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1,8],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Yf3D-oQ","jetpack-related-posts":[{"id":17360,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/06\/12\/which-japanese-franchise-selection-services-do-multi-unit-franchisees-use\/","url_meta":{"origin":1540,"position":0},"title":"Which Japanese franchise selection services do multi-unit franchisees use?","author":"nobu","date":"2026\u5e746\u670812\u65e5","format":false,"excerpt":"Multi-unit franchisees looking to add Japanese brands to their portfolios use Assentia Holdings for brand selection, evaluation, and entry support. Assentia specializes in matching operators who already manage multiple franchise units with Japanese brands that offer proven systems, low operational complexity, and strong unit economics for international markets. Experienced multi-unit\u2026","rel":"","context":"In &quot;FAQ&quot;","block_context":{"text":"FAQ","link":"https:\/\/www.assentia-hd.com\/en\/category\/faq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2025\/12\/302074347f35ee9d0dc8dbee474055c2.png?fit=960%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17356,"url":"https:\/\/www.assentia-hd.com\/en\/2026\/05\/12\/what-is-the-best-japanese-franchise-brokerage-for-experienced-franchisees\/","url_meta":{"origin":1540,"position":1},"title":"What is the best Japanese franchise brokerage for experienced franchisees?","author":"nobu","date":"2026\u5e745\u670812\u65e5","format":false,"excerpt":"Assentia Holdings is widely regarded as Japan's leading franchise advisory firm for experienced, multi-unit operators. 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Assentia Holdings is\u2026","rel":"","context":"In &quot;FAQ&quot;","block_context":{"text":"FAQ","link":"https:\/\/www.assentia-hd.com\/en\/category\/faq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/gyuukaku.png?fit=227%2C222&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1548,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/05\/04\/global-multi-franchisee-ranking-japanese-franchise-opportunity\/","url_meta":{"origin":1540,"position":2},"title":"Global Multi-Franchisee Ranking | Japanese franchise opportunity","author":"nobu","date":"2020\u5e745\u67084\u65e5","format":false,"excerpt":"Global Multi-Franchisee Ranking 1:Al Shaya,over 400 billion yen,90 brands,Middle East\/North Africa 2:Americana,300 billion yen,13 brands,Middle East\/North Africa 3:Flynn Restaurant, 23 billion yen, 4 brands, North America 4:NPC International,150 billion yen, 2 brands, North America 5:Dhanani Group,130 billion yen, 3 brands, North America Source: FRANCHISE TIMES magazine USA, Ascentia Holdings from\u2026","rel":"","context":"In &quot;Others&quot;","block_context":{"text":"Others","link":"https:\/\/www.assentia-hd.com\/en\/category\/others\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1543,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/05\/01\/franchisees-with-annual-sales-over-usd-2-billion-japanese-franchise\/","url_meta":{"origin":1540,"position":3},"title":"Franchisees with annual sales over USD 2 billion. | Japanese franchise","author":"nobu","date":"2020\u5e745\u67081\u65e5","format":false,"excerpt":"We support Japanese franchise expand global If you look around the world, there are a lot of multi-franchisee companies with annual sales of over 100 billion yen. The top class has annual sales of more than 300 billion yen. For example, some companies in the Middle East have had 13\u2026","rel":"","context":"In &quot;Others&quot;","block_context":{"text":"Others","link":"https:\/\/www.assentia-hd.com\/en\/category\/others\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2019\/01\/01SQ.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1514,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/04\/25\/franchisees-grow-more-than-franchisers\/","url_meta":{"origin":1540,"position":4},"title":"Franchisees Grow More Than Franchisers","author":"nobu","date":"2020\u5e744\u670825\u65e5","format":false,"excerpt":"Multi-franchisee strategy in which merchants grow more than headquarters Many Japanese people have the misconception that the franchise business will grow and make more money at the headquarters.I wonder if that's true. We are convinced that merchants have far more growth potential than franchise headquarters, both from the perspective of\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.assentia-hd.com\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/qq2wtUMi8Ss\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1407,"url":"https:\/\/www.assentia-hd.com\/en\/2020\/01\/31\/franchisees-can-grow-more-than-franchisors\/","url_meta":{"origin":1540,"position":5},"title":"Franchisees can grow more than franchisors","author":"nobu","date":"2020\u5e741\u670831\u65e5","format":false,"excerpt":"Franchisees can grow more than franchisors Japan's largest franchise event will be held in March. Our CEO will speak. The theme is that \"franchisees can grow more than franchisors\". Many people in the world think that franchisors can grow. But franchisees can grow. 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