{"id":724,"date":"2018-02-19T09:13:31","date_gmt":"2018-02-19T00:13:31","guid":{"rendered":"http:\/\/www.assentia-hd.com\/en\/?page_id=724"},"modified":"2022-09-26T22:34:13","modified_gmt":"2022-09-26T13:34:13","slug":"09-can-japanese-restaurants-and-franchises-business-target-the-world","status":"publish","type":"page","link":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/09-can-japanese-restaurants-and-franchises-business-target-the-world\/","title":{"rendered":"09 Can Japanese restaurants and franchises business target the world?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

First, about the franchise business, franchising first appeared in America and expanded around the world.
\nThe number one share of the franchise market is held by America, followed by Japan in second place.<\/p>\n

As a person who had worked in both countries, I think is that there are as many differences between the franchise businesses in America and in Japan as between baseball and yakyuu (Japanese baseball).
\nJapanese idiosyncrasy.
\nThe best example of this is the defining characteristic of the member shops.<\/p>\n

In most countries other than Japan an individual becomes the franchisee.
\nThat an individual expands the number of shops to ten and becomes \u201ca corporate entity\u201d happens frequently.
\nThereafter, the company itself becomes a product (multi-unit franchise), and is often bought out.<\/p>\n

However, that a corporate entity, which is in a totally different field, joins the franchise business and prospers, as in Japan, is very rare in the rest of the world.
\nEven in the world created by Venture Link, where I worked previously, it was an uncommon business scheme.
\nWhat I did not understand at the time, I now understand well after having experienced both American and Asian franchise businesses.Our advantage is that we have been doing only this type of operation for nearly 30 years.Our method is that we build a business plan starting with establishing the franchise headquarters, making a hypothesis, and verifying it, and then we keep on digging until finding a source of funds. Our confidence and belief is in having continuously created our core know-how.We will further evolve this unique Japanese franchise and push it out to the world.<\/p>\n

Most of the franchises around the world are franchises originating in America.<\/p>\n

McDonald’s, KFC, Starbucks, Subway, Burger King.<\/p>\n

In the Restaurant business alone, most franchises started in America.<\/p>\n

Why?
\nAmericans understand very well the meaning of \u201cselling knowledge\u201d and its merit.
\n\u30a2\u30e1\u30ea\u30ab\u304c\u4e16\u754c\u3067\u725b\u8033\u3063\u3066\u3044\u308b\u696d\u754c\uff13\u3064\u3002
\nThree industries in the world that Americans dominate:<\/p>\n

\uff11\u3001Money market (Finance)<\/p>\n

\uff12\u3001Information industry(IT\uff09<\/p>\n

\uff13\u3001Franchising
\nWhat they have in common is \u00a0\u201cKnowledge Industry\u201d
\nAmerica excels in selling knowledge.<\/p>\n

Japan does not…<\/p>\n

Public institutions in Asia are also starting to notice it.<\/p>\n

The significance of selling one\u2019s own country\u2019s franchises to the world. They are beginning to notice this.<\/p>\n

And then restaurant business.<\/p>\n

For close to 30 years, I have been engaged in \u201cfranchising\u201d and \u201crestaurants\u201d in JapanAnd I’ve been observing overseas for the past ten years.\u601d\u3046\u306e\u306f\u3001\u307e\u3060\u307e\u3060\u65e5\u672c\u306e\u98df\u3082\u4f38\u3073\u308b\u8981\u7d20\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3002
\nJapanese restaurants around the globe have been growing at an accelerating rate in recent years.There are 118,000 Japanese restaurants around the world. (According to a 2017 survey by the Ministry of Foreign Affairs of Japan, Ministry of Agriculture and Natural Resources Statistical Analysis Data)However less than 5% of them are owned by Japanese.
\nWhy?
\nThe world is seeking Japanese cuisine, but no Japanese go out to the world, so locals are developing Japanese cuisine learnt by imitation.That doesn\u2019t mean it\u2019s bad. It\u2019s good to expand the range.
\nJapanese cuisine called The Fusion is one of these.
\nDue to the effect of the Japanese yen depreciation and efforts to make visitors visa exempt, tourism to Japan finally exceeded 24 million people.
\nAlthough it is still a small number from a global viewpoint …
\nOne of the reasons to visit Japan is:
\n\u201cI want to eat Japanese cuisine!\u201d
\nThus tourists encounter genuine Japanese food.They are fed up with \u201cso called\u201d Japanese food they\u2019ve eaten in their own country until now; and want to eat ‘real Japanese food’.Even after they\u2019ve returned. It will certainly happen.
\nJETRO surveyed people around the world “What cuisine would you like to eat other than your own country\u2019s dishes?”<\/p>\n

The answer to this question and the most popular is\u2026 what!
\n\u201cJapanese cuisine!\u201d
\nNot French, not Chinese, not Italian, but Japanese cuisine.
\nFavorable winds!
\nThe wind is blowing favorably for those who provide genuine Japanese cuisine!
\nIs one getting on the escalator going up, or isn\u2019t one?
\nIt is company dependent, president dependent.
\nConsidering the needs of the world, Japanese foods could possibly be the largest exporting industry.
\nThe Japanese food business is such area of industry!<\/p>\n

Therfore
\nJapanese food x Franchising
\nI push-out these two industries into the world.
\nThat\u2019s what I do!<\/p>\n

Assentia Holdings,Inc.
\nAkira Tsuchiya<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

First, about the franchise business, franchising first appeared in America and expanded around the world. The number one share of the franchise market is held by America, followed by Japan in second place. As a person who had worked in both countries, I think is that there are as many differences between the franchise businesses in America and in Japan as between baseball and yakyuu (Japanese baseball). Japanese idiosyncrasy. The best example of this is the defining characteristic of the member shops. In most countries other than Japan an individual becomes the franchisee. That an individual expands the number of shops to ten and becomes \u201ca corporate entity\u201d happens frequently. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":576,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","jetpack_post_was_ever_published":false},"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P8Yf3D-bG","jetpack-related-posts":[{"id":24,"url":"https:\/\/www.assentia-hd.com\/en\/worldbridge\/","url_meta":{"origin":724,"position":0},"title":"Franchise Opportunities","author":"Akira Tsuchiya","date":"2010\u5e7411\u67088\u65e5","format":false,"excerpt":"All brand list >> https:\/\/fc.assentia-hd.com\/brandlist https:\/\/youtu.be\/NF3fOXys6YY?si=TpWf_fyz1D5lgJC6 Food and Beverage: All brand list >> https:\/\/fc.assentia-hd.com\/brandlist Plant based MISO ramen Cutting-edge ramen restaurant Udon with a modern twist Ramen, hamburger and cheesecake Japanese Bakery Cream puff Soba, steak and Sushi Cafe beauty:\u00a0All brand list >> https:\/\/fc.assentia-hd.com\/brandlist Nail salon Aesthetic \u00a0 Education: All\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2022\/02\/5005aab36e0677e80e72f8ae6bd89ab8.jpg?fit=960%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4,"url":"https:\/\/www.assentia-hd.com\/en\/company\/","url_meta":{"origin":724,"position":1},"title":"Company","author":"Akira Tsuchiya","date":"2010\u5e7411\u67088\u65e5","format":false,"excerpt":"\"Contribute to sound franchise businesses\"I founded the company with this mission statement.Looking back, since 1991 I have been engaged in various forms of franchise businesses, and restaurant businesses. 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