{"id":584,"date":"2018-01-01T15:15:34","date_gmt":"2018-01-01T06:15:34","guid":{"rendered":"http:\/\/www.assentia-hd.com\/en\/?page_id=584"},"modified":"2022-06-11T10:22:12","modified_gmt":"2022-06-11T01:22:12","slug":"what-is-a-corporation-or-a-company","status":"publish","type":"page","link":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/what-is-a-corporation-or-a-company\/","title":{"rendered":"01-What is a corporation, or a company?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

What is a corporation, or a company?
\nA hanging poster on a train advertised a staffing company.
\nWhich company are you looking for?
\nA company where one longs for Friday? A company where one longs for Monday?
\nTo put it more accurately.
\nCan\u2019t wait for a day off, the company you go to reluctantly.
\nA company where you are selling out moments of your life in exchange for money.
\nConversely, a company where you do work you long to do, work you enjoy.
\nOf course, salary is important, but a company where you feel value in what you do or in the content of your work.
\nCompany\u2019s ideal way is now being questioned. What is a company and what is an enterprise?
\n\u201cWhat does it mean to work?\u201d is now questioned.<\/p>\n

The human animal craves social belonging.
\nIf you understand the value of your existence within society, your job becomes absurdly enjoyable, and you can have a truly delightful life.
\nConversely, there is nothing more mortifying than to think of your occupation as work.<\/p>\n

In my previous company (restaurant business), I kept telling the following story to employees and partners (part-timers):
\nThere are two people working on loading bricks on the road shoulder. I asked one:
\n\u201cWhat are you doing?\u201d
\nThe person replied:
\n\u201cI am piling bricks.\u201d
\nI asked the other one the same question:
\n\u201cWhat are you doing?\u201d
\n\u201cI am building a church.
\nI am building a church, so that the neighborhood people can have place of serenity.
\nI want to be useful for everyone.\u201d
\nThose two perform exactly the same task.
\nOne\u2019s work is piling bricks.
\nThe other one, his work brims with dreams of social values…
\nThe way of thinking, conceptualization differences, make such a huge difference.
\nThe same thing is happening in any corporation and in any task.
\nIt is necessary to understand what lies ahead for your task, and its social meaning.
\nIt is necessary for companies and management to make them understand.
\nSun Tzu\u2019s\u00a0 \u201cThe Art of War\u201d is management\u2019s favorite book.
\nWhat is the most important and written in the beginning in this book?<\/p>\n

The art of war, then, is governed by five constant factors, to be taken into account in one’s deliberations, when seeking to determine the conditions obtaining in the field.<\/p>\n

These are: (1) The Moral Law; (2) Heaven; (3) Earth; (4) The Commander; (5) Method and discipline.<\/p>\n

The strategy for a company is to take the following into consideration; Heaven \u201cmother nature and its law\u201d, Earth \u201cgeological conditions, The Commander\u201d Management ability\u201d, Method and discipline \u201cmilitary power\u201d<\/p>\n

More important than these four, and first thing that Sun Tzu addressed was \u201cThe Moral Law \u2013 The Way\u201d
\nThis is the enterprise\u2019s corporate philosophy.<\/p>\n

Things that bring everyone\u2019s hearts together and influence society by their existential values.
\nThis is the most important thing, without this an organization can\u2019t succeed.
\nAn organization without this is weak and brittle.
\nBecause it does not have a core
\nUnfortunately, such companies are increasing in number.
\nA company, where you merely perform a nine to five job.
\n<\/em>Do what you are told, be at the mercy of the enterprise. There is no future in such a company.
\nIt is so important that each individual employee can find social value in what they do.
\nAny work should have social value. Whether each individual can recognize it and absorb it is the key.
\nThe company which found its social value, will find \u201cmore and more social value\u201d.
\nRecognition by society, making this your own success experience to be accumulated.<\/p>\n

Other than building small success stories one atop another, there is no way for us humans to grow.<\/p>\n

Confidence is the feeling of trusting in yourself.
\nLet\u2019s build up the small success experiences!!!<\/p>\n

Assentia Holdings,Inc.
\nAkira Tsuchiya<\/p>\n

\n

President Tsuchiya mail magazine<\/p>\n

Contact>> https:\/\/share.hsforms.com\/1qnc67qixSX6ncSlNKAB_JA3bt3k<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What is a corporation, or a company? A hanging poster on a train advertised a staffing company. Which company are you looking for? A company where one longs for Friday? A company where one longs for Monday? To put it more accurately. Can\u2019t wait for a day off, the company you go to reluctantly. A company where you are selling out moments of your life in exchange for money. Conversely, a company where you do work you long to do, work you enjoy. Of course, salary is important, but a company where you feel value in what you do or in the content of your work. Company\u2019s ideal way is … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":585,"parent":576,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","jetpack_post_was_ever_published":false},"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P8Yf3D-9q","jetpack-related-posts":[{"id":8,"url":"https:\/\/www.assentia-hd.com\/en\/company\/management-philosophy\/","url_meta":{"origin":584,"position":0},"title":"Management Philosophy","author":"Akira Tsuchiya","date":"2010\u5e7411\u67088\u65e5","format":false,"excerpt":"Pursuit of essentialsResolve social problems through \u201cbusiness process\u201d, and continue the pursuit of this essence. \u00a0Our company philosophy is the pursuit of ESSENTIALS as in our company name \u201cASSENTIA\u201d. This philosophy comes from the idea that only the nature of things, their essence, is the key to solving problems and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":671,"url":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/06-making-of-partners-burning-with-enthusiasm\/","url_meta":{"origin":584,"position":1},"title":"06-Making of partners burning with enthusiasm.","author":"nobu","date":"2018\u5e741\u670817\u65e5","format":false,"excerpt":"\u00a0The making of an enthusiastic partner (a person fighting for the same cause, a comrade), does it require monetary reward? Could only monetary reward create a group burning with enthusiasm? When developing a service company, you often hear the following:\"There is no brilliant executive\" \"I want a capable manager\u201d\"I want\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/9b94b319c2d71c0b1dae6c5d8cfba44b_s.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576,"url":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/","url_meta":{"origin":584,"position":2},"title":"Our Spirit","author":"nobu","date":"2018\u5e741\u67081\u65e5","format":false,"excerpt":"President Tsuchiya mail magazine Next CEO blog is this link \u2193 CEO blog https:\/\/blog.assentia-hd.com\/en-us\/ceoblog\/tag\/ceo-blog \u00a0 \u00a0 09 Can Japanese restaurants and franchises business target the world? First, about the franchise business, franchising first appeared in America and expanded around the world. The number one share of the franchise market is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/akiratsuchiya_s-300x296.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":606,"url":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/howard-schultz\/","url_meta":{"origin":584,"position":3},"title":"03-Howard Schultz\u3000\uff08Founder of Starbucks\uff09","author":"nobu","date":"2018\u5e741\u67086\u65e5","format":false,"excerpt":"The business performance of Starbucks in the U.S.A mainland is making a recovery. This is where the founder, Howard Schultz, puts the most effort now.\u00a0 \u3000 Communication with customers, new forms of communication, commitment to additional products. \u00a0 Starbucks clearly falls into the high price range amongst the coffee shops.The\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/IMG_20160511_140155.jpg?fit=1200%2C959&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":675,"url":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/07-management-that-has-no-shortage-of-talented-employees\/","url_meta":{"origin":584,"position":4},"title":"07-Management that has no shortage of talented employees.","author":"nobu","date":"2018\u5e741\u670817\u65e5","format":false,"excerpt":"Management that has no shortage of talented employees.The merit of continuing to conduct the previously mentioned social gatherings with partners (Refer to 04 A social gathering with partners) was -- to hire talent. Compared to the time (1995 to 2006) when I was managing the Prime\u2013Link restaurants, finding employees is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.assentia-hd.com\/en\/files\/2018\/01\/912620380fc80f9334911c85df15a5c4_s.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":668,"url":"https:\/\/www.assentia-hd.com\/en\/our-spirit\/05-all-the-shop-have-surplus-the-danger-of-this\/","url_meta":{"origin":584,"position":5},"title":"05-All the shop have surplus!? The danger of this.","author":"nobu","date":"2018\u5e741\u670817\u65e5","format":false,"excerpt":"All the shop have surplus!? \u00a0The danger of this.Are the shops in the red really bad? When you run shops, some shops will be in the red for sure. Management reaction to this situation varies. \u00a0 Close the shops immediately. 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